Aqua (Water), Cetearyl Alcohol, Ceteareth-20, Citric Acid, Behentrimonium Chloride, Phenoxyethanol, Isopropyl Alcohol, Dipropylene Glycol, Parfum (Fragrance), Acid Red 92, Benzyl Salicylate, Coumarin, Linalool.

Ok, get ready for this... I'll try and make this as succinct as possible... But, Ladies and Gentlemen, you are about to read: My Hair Story. Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Panthenol, PEG-12 Dimethicone, Hydrolyzed Wheat Gluten, Tocopheryl Acetate, Hydrolyzed Soy Protein, Wheat Amino Acids, Hydrolyzed Corn Protein, Cetyl Alcohol, Hydrolyzed Keratin, Quaternium-70, Amodimethicone, C11-15 Pareth-7, Behentrimonium Methosulfate, Laureth-9, Glycerin, Guar hydroxypropyltrimonium Chloride, Trideceth-12, Propylene Glycol, Imidazolidinyl Urea, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Parfum (Fragrance), Basic Blue 99, Basic Red 76, Basic Brown 16, Acid Violet 43, Basic Yellow 57. PAO 12M.It all began, with a very normal trip to the hairdressers. I love a good ombr é do, and I really wanted my hair to be as ashy as possible for Summer. BUT THEN! My bestest friend Lynzie, told me that the hairdressers had just introduced a gorgeous new range of pastel hair colours from Wella Instamatics, and so began my journey into the colourful world of purple hair.... Aqua (Water), Cetearyl Alcohol, Glycerin, Cetrimonium Chloride, Behentrimonium Methosulfate, Cetyl Alcohol, Ceteareth-20, Quaternium-22, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Propylene Glycol, Silicone Quaternium-16, Butylene Glycol, Panthenol, Trideceth-12, Undeceth-5, Undeceth-11, Butyloctanol, Wheat Amino Acids, Hydrolyzed Soy Protein, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Parfum (Fragrance), Linalool, Benzyl Salicylate, Citric Acid, Phenoxyethanol, Triethylene Glycol, Sodium Benzoate, Potassium Sorbate, Basic Violet 2, Basic Red 51, Acid Red 52, HC Blue No.16. Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Cetrimonium Chloride, Hydrolyzed Wheat Gluten, Panthenol, Hydrolyzed Soy Protein, Ethylhexylglycerin, Hydrolyzed Corn Protein, Parfum (Fragrance), Phenoxyethanol, Benzyl Alcohol, Basic Blue 99, Basic Red 76, Basic Brown 16, Acid Violet 43, Basic Yellow 57, Basic Violet 2, CI 77891 (Titanium Dioxide).

When I left the hairdressers, the look was a lot more subtle than I thought it would be - but it was really nice!! More of a silvery, lilac than purple, it was shimmery and beautiful... It also, sadly, only lasted for about 1 or 2 washes. Aqua (Water), Cetearyl Alcohol, Ceteareth-20, Citric Acid, Behentrimonium Chloride, Phenoxyethanol, Acid Red 52, Isopropyl Alcohol, Dipropylene Glycol, Parfum (Fragrance), Basic Red 51, HC Blue No. 15, Benzyl Salicylate, Coumarin, Linalool.

Pharmacy product

I'm really happy with this! When it's been freshly "coloured" you can see the blue tints quite strongly, but even when the colour fades slightly (as above), it has a nice silvery, grey tone, which I love. It's also given me the confidence to try other Bleach London colours as I know they are easy to apply and will wash out so you can easily try another one! If you are looking for a more permament solution, I know that some beauty bloggers recommend going for a stronger dye colour and mixing this with conditioner to get a paler tone. Ensure that your mane is anything but run-of-the-mill (without the colour commitment) with BLEACH London’s Super Cool Colour, a non-permanent hair colour cream mask that transforms bleached and toned tresses. In just 30 minutes, this rich, luscious mask can reveal a rainbow of bold, chic shades. Aqua (Water), Cetearyl Alcohol, Ceteareth-20, Citric Acid, Behentrimonium Chloride, Phenoxyethanol, Isopropyl Alcohol, Dipropylene Glycol, Parfum (Fragrance), Basic Yellow 87, Basic Orange 31, Benzyl Salicylate, Coumarin, Linalool.

Aqua (Water), Cetearyl Alcohol, Dipropylene Glycol, Ceteareth-20, Polyquaternium-10, "Aqua (Water), Cetearyl Alcohol, Dipropylene Glycol, Ceteareth-20, Polyquaternium-10, Hydroxyethylcellulose, Behentrimonium Chloride, Polysorbate 20, Isopropyl Alcohol, Parfum (Fragrance), Benzyl Salicylate, Linalool, Phenoxyethanol, Triethylene Glycol, Basic Red 51, Basic Violet 16, Basic Violet 2, HC Blue No.16. Aqua (Water), Cetearyl Alcohol, Ceteareth-20, Citric Acid, Behentrimonium Chloride, Phenoxyethanol, Isopropyl Alcohol, Dipropylene Glycol, Parfum (Fragrance), Basic Orange 31, Basic Red 51, Benzyl Salicylate, Coumarin, Linalool. Aqua (Water), Cetearyl Alcohol, Ethoxydiglycol, Ceteareth-20, Glycerin, Distearoylethyl Hydroxyethylmonium Methosulfate, Dextrin, Parfum (Fragrance), Linalool, Benzyl Salicylate, Phenoxyethanol, Triethylene Glycol, HC Blue No. 16, Basic Yellow 87, Basic Brown 16, HC Blue No. 2, Basic Red 76, Basic Violet 2, Basic Red 51, Basic Brown 17. Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Cetrimonium Chloride, Panthenol, Hydrolyzed Wheat Gluten, Tocopheryl Acetate, Hydrolyzed Soy Protein, Wheat Amino Acids, Amodimethicone, Hydrolyzed Corn Protein, C11-15 Pareth-7, Laureth-9, Glycerin, Imidazolidinyl Urea, Methylchloroisothiazolinone, Methylisothiazolinone, Trideceth-12, Parfum (Fragrance), Magnesium Nitrate, Sodium Hydroxide, Basic Blue 99, Basic Red 76, Basic Brown 16, Acid Violet 43, Basic Yellow 57, Basic Yellow 87. Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Cetrimonium Chloride, Panthenol, Hydrolyzed Wheat Gluten, Tocopheryl Acetate, Hydrolyzed Soy Protein, Wheat Amino Acids, Hydrolyzed Corn Protein, Amodimethicone, C11-15 Pareth-7, Hydrolyzed Keratin, Laureth-9, Glycerin, Trideceth-12, Imidazolidinyl Urea, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Parfum (Fragrance), Sodium Hydroxide, Basic Blue 99, Basic Red 76, Basic Brown 16, Acid Violet 43, Basic Yellow 57, Basic Yellow 87. PAO 12M.Aqua (Water), Cetearyl Alcohol, Ceteareth-20, Citric Acid, Behentrimonium Chloride, Phenoxyethanol, Isopropyl Alcohol, Dipropylene Glycol, Parfum (Fragrance), HC Blue No. 15, Basic Yellow 87, Benzyl Salicylate, Coumarin, Linalool. Aqua (Water), Cetearyl Alcohol, Ceteareth-20, Citric Acid, Behentrimonium Chloride, Phenoxyethanol, Isopropyl Alcohol, Dipropylene Glycol, Parfum (Fragrance), HC Blue No. 15, Basic Red 51, Basic Yellow 87, Benzyl Salicylate, Coumarin, Linalool.

We're proud to announce that our mailing bags are made from recycled polythene and are also recyclable, and our bubble wrap is made from recycled plastic and is completely recyclable. Aqua (Water), Cetearyl Alcohol, Ceteareth-20, Glycerin, Distearoylethyl Hydroxyethylmonium Methosulfate, Dextrin, Ethoxydiglycol, Parfum (Fragrance), Linalool, Benzyl Salicylate, Phenoxyethanol, Triethylene Glycol, Basic Red 51, Basic Red 76, HC Blue No. 16, Basic Brown 17. Aqua (Water), Cetearyl Alcohol, Ceteareth-20, Citric Acid, Behentrimonium Chloride, Phenoxyethanol, Isopropyl Alcohol, Dipropylene Glycol, Parfum (Fragrance), HC Blue No. 15, Basic Violet 2, Basic Red 51, Basic Orange 31, Benzyl Salicylate, Coumarin, Linalool.Aqua (Water), Cetearyl Alcohol, Ceteareth-20, Citric Acid, Behentrimonium Chloride, Phenoxyethanol, Isopropyl Alcohol, Dipropylene Glycol, Parfum (Fragrance), Acid Red 92, Basic Yellow 87, Basic Orange 31, Benzyl Salicylate, Coumarin, Linalool.